The antique business has its rewards.
Providing an extensive and interesting array of antiques for customers leads to the feedback that is music to our ears. “Where in the world did you find this?” acknowledges the hard work we did to find items of interest to the most discriminating buyers. “I haven’t seen one of these in years,” says we have managed to save a historical item that won’t be forgotten. “I remember using this when I was a child,” tells us that nostalgia is a powerful experience for many. “What is this? I have never seen such a thing” gives us pride in having preserved a unique and perhaps puzzling antique.
Who are our customers? Why are they so interested in the ways things worked in the past, how people lived generations before, or the cultural values demonstrated in our antiques? Customers are as interesting as our merchandise. Some seek a rare piece for their prized collection. Perhaps they are furnishing their home and want to find something that fits the period they like. Some are planning an event such as a wedding, and find a group of antiques that complement the day. Some are looking for a historical gift with meaning for someone who will appreciate it. Some are artists looking for inspiration, and others are interior designers in search of a treasure to include in their plans.